Everybody loves free stuff. So what better way to promote your goods and services and keep your brand on your clients’ minds all year long than a strategically filled welcome bag?
Many corporate events include the tradition of providing a welcome bag to the attendees along with the promotional literature including brochures, pamphlets and an itinerary of the event.
These welcome bags are not only a great promotional strategy through which the people who attend an event, will remember about it even long after it has ended until the life of the welcome bag.
Business give away welcome bags, often referred as swag bags, as a way to deepen their relationship with their potential customers and business partners throughout various events from conferences and industry gatherings to networking events and job fairs.
However, despite the welcome bag being quite a common occurrence during such events, very few sponsors and business owners know how to do it right.
The key to giving a gift bag with contents that your recipients will actually use and talk about is to find items that they’ll find useful, memorable, or fun.
Welcome Bags Make a Successful Event
If done right, gift bag giving can make your business more visible and recipients happy (with their free stuff). And if you’re thinking about skipping giving your event’s attendees a gift bag, think again.
Recent statistics show that 85% of people who have received a promotional welcome bag during an event will recall the name of the business or brand.
The survey also shows that nearly 90% of promotional gift bag recipients will keep the promotional items for more than a year after the event, rather than throwing it almost instantly after the event is over.
Also, welcome bag recipients are more than two times more likely to see the promotional products handed to them for free in a positive light than if they weren’t given the said promotional products during the event.
So, free stuff tossed in a humble gift bag can have a huge impact on your business or organization’s success if you look at the numbers.
The Welcome Bag Matters Too
Industry analyses have repeatedly shown that the design, quality of bag materials, and even imprints on your welcome bags can have a huge impact too on your brand’s visibility. So, it is not just about what you put in the bag.
According to experts, a great event welcome bag should:
- Contain your company’s logo (but don’t over do it, as not everyone wants to become a human walking banner)
- Be medium-to-small sized (use the oversized tote bags for private corporate events instead; your audience makes a huge difference)
- Be made of quality materials (if you want your recipients to reuse the gift bag as much as possible and keep your brands in sight, make sure that the swag bag itself is made of quality and sturdy fabric)
- Come with high impact details (for instance, if you’re into the eco-friendly industry, using promotional totes that are made of 100% organic and biodegradable fabric will speak volumes of your commitment to the cause.
Check out our 100% organic cotton and canvas tote bags for the eco-friendliest options.
Why Event Welcome Bags are So Important for a Business
The first and foremost reason why you should always give a welcome bag during an event is that people love free stuff. It is in our nature and you cannot do much about it.
Plus, if you give them free stuff, most recipients will feel obliged to pay you back, either by doing business with you or telling other people about you and your business. And the word-of-mouth marketing is the best tool you can ever use in this day and age of marketing overload.
When you want to hand your customers promotional items, a welcome bag is a more elegant way of doing it. They'll make it comfortable for the attendees of any event to carry all the reading material and promotional literature about the event and the product or service it endorses all through the event.
Welcome tote bags are perfect to be given during the event as these are not only lighter to carry but can be very spacious and sturdy.
Many people like to keep their personal stuff and interests private, and a gift bag is a great way to help them achieve that. This way an event gift bag makes also a thoughtful gift that your recipients will appreciate.
Also, a welcome bag can be set aside and later reused. And when your gift bag recipient sees the empty bag with your company’s logo on it, he or she is more likely to do business with you, especially if made yourself memorable.
A quality welcome bag stuffed with useful or thoughtful items will send the message that you’ll take care of your potential customers and business partners’ resources and interests down to the tiniest detail if they decide to entrust their business and/or money to you.
Another message that you’ll get across with a great event welcome bag is that your business and team really know their stuff, so you’ll shine bright among your less attentive competitors.
Welcome tote bags can be customized according to an event’s promotional needs by:
- Printing the name of your event along with the name and contact details of its organizer.
- Embroidering the logo and name of the event to give it a more personal look
- Choice of a number of colors depending on the event’s theme
- Choice of different size options available.
Know that Tote Bag Factory is a one-stop shop for all your event welcome bag needs. We have the bags and customization services under one roof so you don't have to pay a large extra for multiple services. Check out our customization services here.
Plus, if you are looking for tote bags for events to be given as welcome gifts, you will not only end up saving money as tote bags are not only light to carry but are light on your pocket as well while being attractive and useful.
Fabric Welcome Bags vs Paper Welcome Bags
Many businesses and sponsors have a hard time deciding on which one is best to give during an event: the fabric welcome bag or the paper gift bag. We at Tote Bag Factory have decided to put a heavy emphasis on fabric welcome bags for several good reasons.
First, fabric welcome bags are reusable and durable, which makes them 100% eco-friendly, unlike paper gift bags which are rarely reused, greatly lag behind fabric bags in the durability department, and often come with details that make them unrecyclable.
What’s more, fabric gift bags will help reduce waste especially if their users decide to swap their usual plastic bags with your reusable welcome bags after the event.
Second, fabric welcome bags bought in bulk are cheaper than their paper counterparts. There are wholesale tote bags sellers who readily produce customized tote bags for events at a minimal cost along with the service of delivering the bags in a timely manner, such as Tote Bag Factory.
On totebagfactory.com, you can buy fabric gift bags for as low as $0.28 per piece, and those look great, are durable, and guaranteed to be reused by the recipient many times over.
Fabric gift bags offer secure storage, unlike paper gift bags, which are not as reliable especially if you toss some heavy items in them. So, if you want to prevent your event attendees’ promotional items from landing on the floor and leave a bad and long lasting impression, go for fabric gift bags instead.
Last but not least, fabric gift bags are easier to fold and set aside for further use than paper gift bags.
Conclusion
Small details can have a huge impact on a business, and this holds true for the humble welcome bags handed around like candies during a promotional event.
Industry experts can confirm that not only what’s in the bag is important, but the welcome bag can leave a long-lasting impression on your customers and business partners on its own.
To stay on the safe side, just order the bags from a reliable seller, such as Tote Bag Factory, which knows first hand the importance of a quality gift bag for a business’ visibility.
Click here, to check out our current offer of fabric welcome bags and read our happy customers’ opinions.