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How to Measure a Tote Bag - Ultimate Guide

Robyn Wike |

Tote bags have become one of the most popular fashionable bags for everyday use. Its versatility helps them be a fit in every occasion and outfit! 

We get it. A lot of options may cause confusion when buying a tote bag. What would make a good size for your need? How much space do you require for everyday use? Is an avarage tote bag enough for your shopping? These questions make the most considered features about tote bags especially when shopping online, it is hard to decide which bag will suit you and your needs the most. Even sometimes, the details of the texture, quality, or measurements on the websites might be tough to comprehend through a screen. And usually such cases end up in purchasing the wrong product, which yields a vain shopping with a delicate yet wasted effort. Great news is that we created this ultimate guide for you on how to measure a tote bag and see what define totes. You may easily measure your ideal bag for any use by following the few steps and tips below.

Why Is It Important to Properly Measure a Tote Bag

 

Tote bags have become must-have accessories for all of us, with each one serving different purposes for different people. These unique and practical bags are now a regular part of our daily lives -accompanying from shopping to travelling. But note that these stylish products aren’t just for everyday use. Being one of the spot points of special occasions and thoughtful gifts, tote bags become your showcase, presenting their versatility in creative ways. 

Since everyone has different needs and reasons for using them, it's important to find the right size when picking out a tote bag. Well, now that the contemporary trend is for many of us is online shopping, the digital distance makes it hard to physically check out the bag, see how big it is, compare it to our other bags, and try how well it fits our stuff. 

 

That’s why it’s crucial for sellers and manufacturers to give detailed information about their bags. Such an informative presentation of the product on sale helps ensure customers are happy with their purchase and feel confident buying. 


Imagine having a party organization such as a birthday celebration or a wedding. If your gifts won’t fit in the bag, what a nightmare would be once you receive them. Or if you buy a tote bag for your school supplies. It would be useless to carry around a bag that’s way too small for your laptop. Therefore having the measurements beforehand and comparing them to your needs should be a priority when shopping for bags.



How to Choose the Correct Size for You?

As we mentioned before, tote bags are a great fit in any place or time. To the beach, shopping, sports or school supplies, events, organizations, and even promotional purposes, there is an innumerable range of use when it comes to the intervention of your creativity! In order to pick the exact product that makes a ‘to-the-point’ decision in terms of its functionality and use, first, you should define why you need the tote bag. After that, you can think of the items you will be carrying with the bag. Such as your gym clothes, books, laptop, gifts, etc. Then you would have an approximate measurement for your bag. 

A tricky point in measuring would be that you should not only take width and height into consideration but note that the depth, handle or strap length are also elements that define totes. Therefore, considering the measurements of these is important because these factors determine how much you can carry and how comfortable the bag will be to use. Imagine trying to carry your large water bottle during a hike with a bag that has a drawstring handle! Or having a bag for your laptop that leaves half of it sticking out -just an unwanted result of a purchase. Therefore, note that the depth affects the bag’s capacity, while the handle or strap length impacts how easily you can carry it, whether on your shoulder, by hand, or across your body.

How to Measure a Tote Bag Width / Height

To understand how to measure a tote bag, first, you should determine the width and the height of the bag.  Suppose you are shopping online and trying to understand the bag's approximate size. In that case, you may use paper or a piece of fabric for your measurement. You can take the measurement easily from the front of the bag. By using a ruler or a tape measure, you can check the size from left to right or top to bottom, and vice versa. 

tote bag size chart

While measuring the height from top to bottom, you should have the measuring tape in the middle of the bag. This way, you will be able to avoid the bent or folded pieces and measure correctly. Also, keep in mind that the handles are not considered part of the height measurement.


How to Measure a Tote Bag Depth

A tote bag’s depth does not have a standard design in every bag. Therefore think about the items that will fit in the bag beforehand—then you may search for the ideal bag size. At the same time, measure the depth; just like before, you can use a tape measure. Place one end on the base corner, and draw the tape measure to the back from the side.


How to Measure a Tote Bag with Gusset


While shopping for a tote bag, you may see some options with a gusset. First of all, what is a gusset, and what is its purpose? A gusset is an extra piece of fabric on the sides or bottom that gives a bag more room to carry. Also, it provides additional strength to the bag as well. As you can guess, with extra fabric getting involved, it becomes a little tricky how to measure a tote bag. 


Now let us go a bit into some technical details that every user must be aware of, actually: There are three common gusset types in tote bag designs: T, U and box gussets. To start with, the easy one-box gussets add a rectangular area to the side and bottom; therefore, you can simply use the steps above to measure the bag. Of course, keep in mind that the gusset part will seem like there is an extra height from the front of the bag when folded. U-type gussets, also known as two-seam gussets, are similar to box-shaped bags. This means that while measuring it, think of the bag filled with goodies and measure the volume with that vision.



Also called Single Seam Gusset types, some tote bags will have an upside-down T-looking gusset. This means the bottom will have depth, unlike the upper part of the tote. Therefore when measuring the depth of T-type gusset included bags, use the base to calculate the size.


How to Measure a Tote Bag for Printing

Reusable tote bags are a great marketing promotion when you think about it. While they are being used in everyday life, your logo can also travel with them! Printed bags are perfect for weddings, church events, organizations, festivals, and parties. So for any purpose, if you ever want to print on your tote bag, you should think about the sizing for legibility. Therefore noting these criteria when shopping for bags beforehand would be beneficial for you.



How to Measure the Length of a Tote Bag Handle / Strap

Most tote bags have straps so that you can wear them over the shoulder or crossbody. So when picking up a bag, you should include the strap or handle measurements into consideration. You can easily measure the strap by starting from one sewed strap to the other connection point. This data will be necessary for deciding if the bag is suitable for carrying big, tall, heavy items or carrying the bag over the shoulder. You can also measure the distance between two ends of the strap from the front to understand the anchor points of the bag.



How to Measure the Drop Length

When carrying your bag filled with goodies, it will change its form due to the fabric's elasticity and gravity. This change of structure will also affect the usage and wearability of the bag—which is called the drop length. On how to measure a tote bag, you may also check the drop length of the bag when it is worn over the shoulder or body.


To measure the drop length, you can simply hold the strap from the middle to up or hang the bag somewhere stable and measure the distance between the top point of the bag to the inside peak of the strap.


Most Popular Tote Bag Sizes

As mentioned before, tote bags are versatile fashion items, so there is absolutely not a set standard on what size a tote bag should be. However, according to the most selling and popular types of tote bags, 13” W x 15” H; 14” W x 14” H bags are the most popular ones in the market, which indicates that they make the best size for a tote bag. They are great for filling them up with basic essentials, such as lipsticks, keys, wallets, etc. They will be delicate enough for an evening out.

You can also organize these small-sized bags as a mini first aid kit in your car or living space. Besides their practical use, small tote bags can make fantastic gift packages. Whether you use them as promotional gifts or prepare them as a thoughtful gesture for your loved ones on special occasions, tote bags will serve as handy containers for small presents.



Well, most people wonder about the average size of tote bag, which brings us to medium-sized products. These tote bags are suitable for everyday use, books, simple groceries, school supplies, etc. The most common dimensions are 16” W x 15” H x 5 “D measurements. They are great for casual outgoings. You can carry your books, journal, or even a simple jacket for transferring from day to night use. Also, the imprint area of these bags creates a space legible enough to draw attention to the artwork of the logo printed on them. When it comes to fashion, medium-sized tote bags can be personalized also through coloring, and stitching, and their ideal size means they won’t be an extra burden. This is why they are the most preferred among other sizes and are what comes to mind when you think of a "standard tote bag," which features the average tote bag measurements. Accordingly, this makes the medium-sized totes popular among promotional items, giveaway gifts, or organizations.

Yet if these tote bags are not sufficient enough to cover your needs, on the other hand, you may consider a larger size that provides a healty amount of space. Large tote bags are mostly around 22” W x 15” H x 8” D dimensions. With the oversized space, they are ready to meet your requirements. This size of tote bags is excellent for picnics, gym, beach, pool, or overnight stays and your personal belongings. If you are a mom or dad with kids you follow everywhere, these sorts of bags will be your best friend in organizing their needs.

Besides everyday use, if you travel frequently and find large suitcases to be a burden for short trips, large-sized tote bags can serve as practical luggage. Their wide openings make it easy to pack and unpack your belongings, and unlike large suitcases, they won’t be difficult to carry. Therefore, with these large dimensions tote bag serves as a practical suit-bag, so to speak. 

Most Common Handle / Strap Length of Tote Bags

While looking for a tote bag with handles or shoulder straps, you should decide how you would like to carry the bag. For example, the simple and delicate design for small bags is around 14”-18” in length with a 6”-8” drop. The short handles are suitable for wearing as handbags



The standard and most common straps that create an ease of use are around 20”-22” in length with a 9”-1” drop. This gives the bag enough size to be carried over the shoulder and easily reached inside.


And for the long straps for a crossbody, hanging off elbow or over the shoulder use is around 24”-26” in length with 12”-13” drop. These bags are perfect for fashionable purposes and for carrying light-weighted everyday belongings. Moreover, taking long supplements such as printed arts, posters, or groceries would be a great choice due to the long straps. 

 

Conclusion

So far, we have learned about the ideal and most common tote bag dimensions, what features define totes, and tote bag sizes that are practical in everyday use. Though it is clear that tote size change depending on your purpose of use, there are several points that you have to consider while purchasing, especially if you prefer online shopping. In order to avoid buying the wrong product, make sure that the given information about the tote bag measurements on the shopping website is accurate and gives the exact size of tote bag. For a reliable shopping, please visit our excellent products with the most affordable prices. 

 

Your Questions Answered (FAQ Corner)

 

How to measure a tote bag?

To measure the size of your tote bag, you need to check its height, width, and depth. To do this, lay your bag flat on a surface, ensuring it is smooth and wrinkle-free. If precise measurement is required, we recommend taping your bag to the surface.

What is the best size for a tote bag?

The ideal bag size actually depends on your intended use. However, small bags often have dimensions of 15'' x 12'' x 4''. Medium-sized bags typically measure up to 15'' x 16'' x 5''. For large bags, the common dimensions are 15'' x 19'' x 5''.

What is the average size of a tote bag? 

If we are to provide an average size of a tote bag, the most commonly chosen ones are typically of medium size. These bags are usually 15 inches in height, 16 inches in width, and 4-5 inches in depth, providing ample capacity to meet many of your needs.